As a coffee roaster and entrepreneur, I've seen firsthand how a quality cup of coffee can ignite the fire within, fuel my passions, and help me make progress toward achieving my dreams.

I believe that taking action is the key to turning dreams into reality.
That's why at Headway Coffee, I encourage our community to not just dream big, but also to take the necessary steps to make those dreams a reality.
Whether it's making a plan, taking a small step forward, or persevering through challenges, we know that progress is made when action is taken.


Now, we know that the road to success is not always easy, but I do believe that everyone has the potential to achieve greatness.
Each day we all have an opportunity to take steps toward making our dreams a reality, and a little bit of inspiration and motivation can go a long way.
Coffee is not just our main vehicle; it's the catalyst for building a community of dreamers, doers, and go-getters who are dedicated to living life to the fullest and using its power to turn their dreams into reality.
We believe that when we come together and support one another, anything is possible.


Palmer Clarkson
Hi, my name is Palmer!
Like many, 2020 was a long and testing year. With 6 years of experience and schooling in the sports industry, I had my eyes set on a full-time position until Covid-19 oh so nicely swept in. With the industry on a hiring freeze, it left me and my classmates jobless.
I spent the next couple of months thinking about my next step, re-evaluating my purpose in life, and one day while brainstorming with a friend, an idea was brewed (lol sorry I had to).
First, I had just gone through my first bout with anxiety (it's an ongoing thing, unfortunately). At times it was tough to keep moving forward where all I could think about was centered on the unforeseeable future, the uncertainty of it all, but as I kept pushing through, the idea of making headway, making progress every day started to take full stride.
Second, I have a ton of energy. And on top of that, I love to drink coffee… oh, what a beautiful combo. I wanted to use that energy to fire people up, get others excited, and most importantly, spread positive energy.
In comes, Headway Coffee.
Briefly, I'd been roasting coffee over the last 3 to 5 years with my dad and a family friend. Roasting out of the back shed on my dad’s insurance property, we only sold to my dad's clients and friends to continue to fund our passion project.
Now flashing forward to August 2020, I had an already existing passion project, an urge to make a difference, and plenty of free time.
How about that timing?!
As this story evolves and as this “About Us” description changes(as I’m rewriting this for the 1000th time) the goal will always remain the same as it was in the beginning.
Headway Coffee exists to motivate, inspire and assist others in their journey toward turning their dreams into a reality.